Farmers, Activists & Brands: Better Cotton Finalises Conference Line-Up One Month Out

Under the overarching theme 'It Starts with Farmers', the 2025 Better Cotton Conference will catalyse lively debate and collaborative action as it explores the sector's most pressing issues and interests, from climate finance and regenerative agriculture to traceability, sustainability claims, and industry regulations.

New Era for Husqvarna Professional Landscape and Agriculture Irrigation Solutions

Husqvarna Launches a Comprehensive Smart Irrigation Solution for Commercial Landscapes and Agriculture Revolutionizing irrigation with BUILT FOR SPEED® Offerings for Professional Contractors and Growers

Verdi raises $6.5M to bring automation to aging farm infrastructure

The funding follows a breakout year for Verdi, which now powers irrigation automation for some of the world's largest food and beverage brands on more than 5,000 acres of farmland in North America.

Market shifts fuel growth of global online equipment auctions

TBAuctions reports over 50% growth in European B2B online auctions between 2021 and 2024

Advances in carbon dioxide IoT sensors enables the reduction of grain wastage in silo bags

To reduce this loss and ensure that harvested grain remains fresh and undamaged, the ongoing monitoring of the storage environment is essential. As such, farms and storage operators are turning to advanced monitoring technologies, with sensors placed in silo towers.

Innov8.ag + 2nd Sight: A Smarter Future for Harvest & Inventory Begins

Integrating 2nd Sight's all-in-one labor, yield tracking and produce traceability capabilities with innov8.ag's already established ecosystem of agronomic and yield management technologies will help specialty crop growers and food companies plan smarter, act faster and optimize their decision-making process with end-to-end data integration.

CropLife America Joins as Strategic Partner in Landmark, Farmer-Centric Ag Drone Study

Leading voice for crop protection aligns with Stratovation Group initiative to explore practical drone applications on the farm

igus Wins American Society of Mechanical Engineers Award for Groundbreaking e-loop Cable Management System

The e-loop represents a groundbreaking advancement in cable management technology for dynamic hanging applications in demanding industries such as oil and gas, wind energy, and construction. This innovative product integrates high-performance polymer energy chains with a robust composite rope, significantly enhancing operational safety, reliability, and sustainability.

Biome Makers Announces Strategic Partnership with AgList to Elevate Trust in Ag Biologicals

This collaboration marks a major milestone for the industry, as Biome Makers becomes the first official ecosystem partner featured on the AgList platform.

BeeHero Launches 'HeroLink,' Providing Solar-Powered Connectivity for the Future of Precision Pollination Infrastructure

HeroLink enables scalable, sustainable, high-fidelity data collection across even the most remote commercial farmland.

5 Innovative Ways Farmers Are Turning By-Products Into Functional Beverages

Functional beverages - drinks where health benefits are the primary selling point - may be an optimal way to reuse Agricultural by-products. Farmers around the globe are already turning by-products into functional drinks in several ways.

Verinomics and Pinnacle Seed Form Strategic Partnership to Accelerate Innovation in Leafy Greens

The partnership leverages Pinnacle Seed's extensive germplasm resources and market expertise alongside Verinomics' advanced genomic-assisted breeding (Genova™) and transgene-free gene editing (Genesis™) capabilities, with the commercial launch of initial disease-resistant leafy green varieties expected in 2026.

Gardin Raises $4.5M to Advance Precision Agriculture with Breakthrough Photosynthesis Sensor & AI Platform to Monitor Greenhouse Crop Health at Scale, in Real Time

Gardin Agritech has raised a $4.5M Seed 2 financing round led by Navus Ventures with participation from new investor Oxford Innovation Finance as well as existing investors LDV Capital, MMC Ventures, Seedcamp, Alchimia Investments and angel investors.

igus Wins American Society of Mechanical Engineers Award for Groundbreaking e-loop Cable Management System

e-loop Named Winner of Prestigious ASME Annual Woelfel Best Mechanical Engineering Achievement Award

MSU College of Agriculture and Natural Resources Announces Partnership with CNH

CNH will provide MSU with a New Holland T6.180 Methane tractor, the world's first 100% methane-powered production tractor, for use in educational and research initiatives.

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Precision Farming - Featured Product

Elmo Motion Control – The Platinum Line, a new era in servo control

Elmo Motion Control - The Platinum Line, a new era in servo control

Significantly enhanced servo performance, higher EtherCAT networking precision, richer servo operation capabilities, more feedback options, and certified smart Functional Safety. Elmo's industry-leading Platinum line of servo drives provides faster and more enhanced servo performance with wider bandwidth, higher resolutions, and advanced control for better results. Platinum drives offer precise EtherCAT networking, faster cycling, high synchronization, negligible jitters, and near-zero latency. They are fully synchronized to the servo loops and feature-rich feedback support, up to three feedbacks simultaneously (with two absolute encoders working simultaneously). The Platinum Line includes one of the world's smallest Functional Safety, and FSoE-certified servo drives with unique SIL capabilities.