FRUTECH 2025: SICILY, THE CAPITAL OF MEDITERRANEAN FRUIT AND VEGETABLE INNOVATION

With an increasing number of exhibitors and professionals, Frutech 2025 confirms its role as a key reference point for the agri-food supply chain, bringing together producers, consortia, technology companies, and international buyers.

GrubMarket Acquires Procurant, a Leading Software-as-a-Service Provider and Trading Platform for the Fresh Produce Industry

In total, Procurant connects more than 850 customers across 14 countries, facilitating $5.5 billion in Gross Merchandise Volume (GMV) annually. Its broad network includes major national retailers such as Costco, Walmart, Target, and Albertsons Companies, along with growers, shippers, and distributors throughout the United States, as well as internationally.

GrainODM Delivers 600× Faster Grain Purity Analysis

GrainODM is an AI-powered grain inspection system that replaces slow manual sorting with 600× faster, fully automated analysis. It detects impurities, defects, and grain types in just 3 seconds-bringing precision, consistency, and real-time quality control to modern grain processing.

AGCO Brands Win Key AGRITECHNICA Awards

Fendt and Valtra pick up multiple Tractor of the Year, Farm Machine, Innovation and DLG Agrifuture Concept honors.

Engineering for peat-free production - Increasing sustainability in horticultural manufacturing

To reduce its environmental impact, a UK based manufacturer of composts and growing substrates, wanted to expand its peat-free product range. To achieve this, it turned to Technidrive, a specialist supplier of motors and drives, to engineer the system.

U.S. Ranchers Create 11,000 Miles of Virtual Fencing With Halter's Smart Cattle Collars

Since launching U.S. operations last year, fast-growing New Zealand-based ag-tech Halter has helped ranchers create enough virtual fencing to circle the continental United States - saving them millions in installation and maintenance costs

XAG Unveils P150 Max Drone and R Series Rover at Agritechnica 2025

The new drone offers high payload capacity and full autonomy, while the rover is designed for precision crop protection in orchards and greenhouses. Together, they demonstrate how XAG integrates robotics and intelligence to make field operations smarter and more productive.

Agroz Inc. Announces Release of Executive Informational Report Entitled 'The Future of Food: Vertical Farming & AI' by Crystal Research Associates

The full report prepared by CRA is available here: https://www.crystalra.com/agroz-inc. Since 2003, CRA has gained recognition as a quality provider of innovative, fact-driven research that reaches a wide spectrum of stakeholders.

New, cutting-edge solutions for farmers and agrifood supply chains presented by xFarm Technologies at Agritechnica

These new innovations are powerful, accurate and reliable tools based on AI and geospatial technologies, designed to increase the sustainability of agrifood supply chains and the efficiency of farms at a time of major global change.

POWERING PROGRESS: FPT SUPPORTS NEW HOLLAND LAUNCHES AT AGRITECHNICA

FPT, the Iveco Group brand dedicated to the design, production, and sale of powertrains and solutions for on- and off-road vehicles, as well as marine and power generation applications, has once again confirmed its role as a key technological partner at Agritechnica as the power behind New Holland's product launches.

Nitrogen management takes a major step forward in Europe NitroScope project launches in Ghent

Achieving climate neutrality by 2050 is a central goal of the European Green Deal. However, soil-derived gaseous nitrogen emissions from agriculture are often overlooked due to challenges in monitoring.

National Pump Company Highlights Line of Vertical Turbine Pumps for Deep Well Applications

Flexible, high capacity solutions featuring advanced material options and full regulatory certifications

Landscape Drains Highlights Innovative Radius Drain for Superior Design, Performance, and Safety

Sleek Stainless Steel Curved Slot Drain Combines Aesthetic Appeal with Durability and Functionality

TITAN® XC Reaches 100 Million Acres Treated, a Milestone Fueled by North American Farmer Success

The achievement marks a significant milestone, underscoring TITAN XC's long-standing role in helping farmers maximize nutrient efficiency, improve fertilizer performance, and achieve consistent, field-proven results year after year.

CNH brands win 2026 Farm Machine of the Year Awards

This awards series is presented every two years during Agritechnica - the world's premiere agricultural trade fair - in Hanover, Germany. They include 13 categories judged by a jury of trade magazine editors specialized in agricultural technology from leading German and international trade publications.

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Featured Product

New XP-G3 Far Red LEDs Boost Horticulture Performance

New XP-G3 Far Red LEDs Boost Horticulture Performance

Cree LED has introduced its new XLamp® XP-G3 Far Red LEDs, delivering 21% higher efficiency than the previous XP-E2 generation and built with S Line technology for superior sulfur and corrosion resistance in demanding horticulture environments. Available in three optical profiles - standard dome, Horizon70 and Horizon90 - the XP-G3 Far Red offers enhanced light uniformity, flexible beam shaping and seamless drop-in upgrades with its familiar 3.45 mm XP footprint.