Zilliant to Supply AGCO with Modernized Pricing for Agricultural Machinery

-AGCO Corporation will deploy a single global pricing program powered by Zilliant -Prices for AGCO’s highly configurable products with extensive options can be tailored to individual brands and regions -Faster, more market-relevant pricing gives manufacturers a competitive advantage

Zilliant, the leader in pricing lifecycle management, today announced a strategic relationship with AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology.

AGCO will leverage Zilliant for faster, more relevant pricing, saving hundreds of hours spent during the pricing process and increasing satisfaction among its dealers, customers and sales team.

With global brands, product lines and over 3,000 independent dealers and distributors in approximately 140 countries, ​AGCO faces complex pricing and bundling decisions for highly configured products with an extensive list of available options.

Zilliant's platform will create one seamless process across AGCO's various brands and regions, enabling pricing calibrated to each, while allowing prices to be dynamically updated based on changes in today's fast-moving economy.

"With Zilliant, we've found an expert with the proven ability to transform pricing from manual processes to a centralized and automated system," said Damon Audia, AGCO Senior Vice-President and Chief Financial Officer. "This new platform will allow us to modernize how we value-base price our products, leverage discounts and become more responsive to our farmers and dealers."

"AGCO is a perfect example of how a forward-thinking approach to digital transformation and dynamic pricing creates a competitive advantage," said Zilliant CEO Pascal Yammine. "We feel we're the perfect fit to help them manage all the possible configurations of equipment and the varying rules of sales channels in different markets and optimize their approach to pricing."

To learn more about how Zilliant is helping businesses put pricing at the heart of their business, visit zilliant.com.

About Zilliant

Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle. Zilliant's data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps businesses unlock the full power of pricing at zilliant.com.

About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio, including core brands like Fendt®, GSI®, Massey Ferguson®, Precision Planting®, and Valtra®. Powered by Fuse® smart farming solutions, AGCO's full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $14.4 billion in 2023. For more information, visit www.AGCOcorp.com. For company news, information, and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.###

Featured Product

Get enhanced vision-powered systems for Auto Farming!

Get enhanced vision-powered systems for Auto Farming!

e-con Systems leads the way in Agriculture Automation, leveraging over 20 years of expertise in OEM camera design, development, and manufacturing. e-con's diverse camera range, featuring advanced capabilities and partnerships with leading sensor technology providers like Sony, onsemi, and OmniVision, is tailored for various smart farming applications such as weed detection, bug identification, crop health monitoring, and harvesting automation. The recent addition of e-con's 20MP camera captures tiny details, enhancing efficiency in crop monitoring and automated machinery guidance. e-con cameras offer versatile interfaces, exceptional low-light performance, expert ISP tuning, multi-camera support, HDR, long-distance capabilities, and customizable features, empowering agriculture automation. e-con specializes in providing AI-ready multi-camera solutions for real-time decision-making. e-con Systems has empowered numerous clients in the smart farming industry to develop and deploy futuristic agricultural systems, including agricultural robots, autonomous tractors, and drones. As NVIDIA's Elite partner, e-con Systems revolutionizes agricultural applications with deep learning algorithms for NVIDIA Jetson kits, expediting time-to-market for customers.