Each product is designed to address specific agronomic challenges - enhancing nutrient availability, improving plant vigor, and supporting season-long crop development for stronger yield potential.

LOVELAND, CO (July 7, 2025) - Loveland Products, Inc., the proprietary products company for Nutrien Ag Solutions and a leading provider of crop input solutions, is deepening its support for Canadian agriculture with the launch of three new performance-driven solutions. Each product is designed to address specific agronomic challenges - enhancing nutrient availability, improving plant vigor, and supporting season-long crop development for stronger yield potential.

The new lineup includes:

BLACKMAX® WSG, a dry granular carbon-based solution to improve nutrient uptake and soil health.

Radiate® Plus, a foliar-applied growth stimulant and nutrition package that supports early-season root vigor and stress resilience.

Prevade™, a soil-applied utility modifier that improves herbicide performance in variable Canadian conditions.

"These latest additions to our portfolio drive stronger crop performance, and support greater return on investment for our grower customers," says Jesse Hamonic, Vice President and Country Head of Nutrien Ag Solutions Canada.
"Innovation is about delivering solutions that help Canadian farmers succeed through science, technology, and practical application."

BLACKMAX WSG: New Tool to Boost Nutrient Efficiency, Soil Health

BLACKMAX WSG delivers Loveland's leading carbon technology in a water-soluble, dry formulation ideal for Canadian farms. Using proprietary C2 Technology, a unique carbon extraction and reaction process, BLACKMAX WSG enhances nutrient availability, stimulates microbial activity, and improves overall soil function.

"This product unlocks nutrients that are often tied up in the soil," explains Casey McDaniel, Vice President of Loveland Products. "And because it integrates easily into dry fertilizer programs, it's as practical as it is powerful."

By improving nutrient chelation and supporting root uptake, BLACKMAX WSG is especially valuable in compacted or nutrient-depleted soils, helping farmers build more resilient acres.

Radiate Plus: Foliar Solution for Maximizing Root Zone ROI

Radiate Plus arrives in Canada with a bold promise: stronger roots and stronger yields. Designed as a foliar-applied plant growth stimulant, Radiate Plus combines IBA and Kinetin with a robust blend of plant-available macro- and micronutrients to accelerate early-season root and shoot development.

"Western Canadian farmers often contend with unpredictable swings in moisture - from waterlogging to drought," says McDaniel. "Radiate Plus helps plants establish deeper, more resilient root systems that access water and nutrients more effectively - even in challenging environments."

Compatible across a range of tank-mix partners, Radiate Plus fits seamlessly into early-season crop plans for canola, cereals, soybeans, lentils, peas, corn, and potatoes.

Prevade: Enhancing Herbicide Efficiency from the Ground Up

Designed specifically for pre-plant and pre-emergent herbicide applications, Prevade is a vegetable oil-based soil modifier utility modifier engineered to maximize herbicide performance under a wide range of field conditions.

By improving herbicide deposition and retention in the soil's target zone, Prevade reduces leaching and lateral movement due to rainfall or irrigation. This extends residual control, enhances herbicide activation, and protects against early weed competition, critical in crops like canola, cereals, soybeans, peas, and lentils.

"Prevade gives farmers a simple yet powerful way to protect their herbicide investment," says McDaniel. "By helping keep herbicides in the weed control zone, Prevade delivers more reliable early-season control and greater peace of mind, especially in variable Prairie soil conditions."

Canadian-Grown Innovation Backed by Agronomic Expertise

According to Hamonic, these innovations underscore Nutrien Ag Solutions' continued investment in Canadian agriculture.

"Each of these products was selected for their ability to meet the specific needs of today's Canadian farmers- performance under pressure, compatibility with existing programs, and support for whole-acre ROI," he says.

Hamonic encourages farmers to consult with your Nutrien Ag Solutions Sales Agronomists to get the most from these products.

"Our agronomists understand local conditions and crop systems," he says. "When farmers partner with us, they gain access to expert insight, personalized recommendations, and world-class stewardship."

These products, along with other advancements in the Loveland portfolio, will be showcased at the 2025 Ag in Motion expo, Western Canada's premier outdoor farm show, July 15-17, 2025, in Langham, Saskatchewan.

For more information, visit www.lovelandproducts.ca.

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About Nutrien Ag Solutions and Loveland Products, Inc.
Nutrien Ag Solutions®, Inc., the retail division of Nutrien Ltd., is a global leader in providing crop inputs and services. Through a network of over 4,500 trusted crop consultants, they offer full-acre solutions, helping farmers achieve the highest yields. Their product selection includes proprietary brands like Loveland Products®, Inc., Proven® Seed, and Dyna-Gro® Seed. Loveland Products offers a comprehensive line of high-performance input products. Their portfolio includes seed treatment, plant nutrition, fertilizer, adjuvant, and crop protection products, all highly respected in the industry. They constantly strive to introduce new, unique chemistries to the marketplace to provide innovative solutions to challenges across agricultural and professional non-crop industries. For more information, visit nutrienagsolutions.ca and lovelandproducts.ca.