Serving companies and organizations across agriculture and food sectors, the goal of this collaboration is to deliver best-in-class knowledge to serve new and existing clients of both firms and, ultimately, to benefit producers of food, feed, fuel and fiber.

KANSAS CITY, Mo., and COLUMBUS, Ohio (AgPR) July 8, 2025 - In a move that creates an unmatched level of coordinated efficiency in the ag innovation pipeline, AgriThority® LLC, a global strategic and scientific agricultural development company, announced an alliance with Stratovation Group LLC, a full-service market research and strategic communications firm. Serving companies and organizations across agriculture and food sectors, the goal of this collaboration is to deliver best-in-class knowledge to serve new and existing clients of both firms and, ultimately, to benefit producers of food, feed, fuel and fiber.

The combined full-spectrum services offer innovators, their investors, and ag or food companies of all sizes efficiency and effective development, go-to-market strategies and commercial launches. Based on research-informed marketing and customer engagement, the collaboration is designed to integrate world-class AgriThority scientific evaluation and strategic market development expertise with Stratovation Group's proven capabilities in research-driven marketing, communications, advertising and media engagement.

"The ag innovation pipeline will be more efficient and targeted through the combined work of AgriThority and Stratovation. Our strengths are complementary," said Jerry Duff, founder and President of AgriThority. "AgriThority's ability to rigorously analyze and develop innovations for agricultural products and markets around the world perfectly complements Stratovation's sophisticated research, marketing, advertising and communications stack. Together, we will help innovators not only bring products to market more effectively, but also ensure those products resonate with the right customer audiences through precise channels and well-placed messaging."
The alliance emphasizes near-seamless integration of the full spectrum of services offered between the two firms. Clients will benefit from a blend of technical insight and commercial execution—starting from early-stage research and product validation, through strategic messaging and culminating in compelling content production as well as targeted media and thought leadership strategies.

"Stratovation Group has always focused on being a force multiplier for our clients by delivering insight-led strategies and execution that moves the needle," said Cam Camfield, founder and CEO of Stratovation Group. "By collaborating with AgriThority, we can now extend that multiplier effect upstream into early business planning, product development and market positioning. This joint arrangement enhances our ability to support clients across the entire innovation lifecycle of agriculture."

Both firms share deep roots in agriculture and a commitment to advancing the productivity and sustainability of the global food system. The collaboration is expected to generate immediate synergies for current clients while expanding the reach and capabilities of both firms for new clients, projects and markets.

About AgriThority
Founded in 2008 and with roots dating back to 1985, AgriThority moves agricultural innovations to market. Our seasoned, strategic and scientific global network serves as an independent and collaborative resource devoted to product, business, and market development, as well as regulatory matters. We help overcome regulatory challenges, manage product development, and establish connections for market access. Outsourcing with us can enhance capabilities, expand capacity, and elevate credibility with localized influence for successful commercialization. Learn more at www.AgriThority.com.

About Stratovation Group
Stratovation Group is a full-service marketing, research and strategy consultancy committed to helping agricultural and food system organizations grow with purpose. With deep expertise across market intelligence, branding, advertising, and public affairs, Stratovation delivers full-stack support that begins with insight and ends with impact. Whether leading strategic planning, executing compelling campaigns, or building media-ready content, Stratovation is trusted by leading organizations and companies to drive engagement and business results. Learn more at www.stratovationgroup.com.