FIRA USA 2023 has firmly established itself as the must-attend event for the North American agricultural robotics industry.

With over 1,700 participants coming from 40 US states and 30+ countries in Salinas from September 19 to 21: FIRA USA doubled its figures compared to last year. They all made the journey to visit and experience the must-attend event in ag robotics: FIRA USA 2023. With over 35 robots and autonomous solutions showcasing and 20 in-field demos, farmers, industrials, start-ups, OEMs, scientists and investors made great connections to build together the future of farming.

56 panelists, 12 live sessions, 80 exhibitors… and 1,700 attendees

FIRA USA is the event to get the state of the Ag robotics industries: with 10 main panel discussions, over 50 panelists discussed various topics such as education and career pathways, regulation and safety, ROI of AI in Ag, growers feedback on robot adoption, level of maturity of the machines… 


Out of which: Jorge HERAUD - VP Automation at John Deere, Ron OSBORNE - Global Head of Technology for Agriculture at Amazon Web Services, Matthew HOFFMAN - Plant Health Technology Lead at Driscoll's, Jeff MORRISON - Director of Innovation and New Technology at Grimmway Farms… 

Full agenda here.


Secretary Ross and officials on stage

FIRA USA had the honor to welcome on stage Sec. Karen ROSS - CDFA at State of California, Senator John LAIRD and VP of the University of California ANR Glenda HUMISTON; with the highly appreciated presence of Mayor CRAIG, City of Salinas.


Exclusive announcements

Out of all the robotics solutions for a new era of farm machinery, FIRA USA 2023 was a chance for the attendees to discover the latest innovations. Among other, let’s note:


A great excitement also for the inclusion of the inaugural Monterey Bay DART Drone Pavilion with industry giants such as AgBee, AgXactly, AeroSystems West, FarmX, and Insightup Solutions, among others. These visionary companies are set to exhibit their latest drone innovations, services, and solutions designed to revolutionize agriculture and address the challenges faced by the industry.


Last but not least: The Farm Robotics Challenge, a collaborative event organized by The VINE, an initiative of University of California, Agriculture and Natural Resources (UC ANR), Farm-ng, F3 Innovate and AI Institute for Next Gen Food Systems (AIFS), is excited to announce the launch of its 2024 competition, set to kick off in January 2024.

FIRA USA Startup Award 2023… And the winner is…

TRIC Robotics for its automating pest control with light! 

Judges listened to the 6-minute pitches of the 12 shortlisted startups on Sept. 19. VCs, investors and a full interested audience was excited in learning more about the latest nuggets of ag robotics.

More info.


They said it!

FIRA USA is the best conference we have ever attended; the quality of the interactions and connections was outstanding!” An Exhibitor

FIRA was a great event. It was amazing to see the convergence of growers, VCs, startups and other industry players coming together to discuss the challenges of today, and tomorrow, and how we can work together to overcome them.” An Attendee


FIRA USA 2024 has already been announced for next fall in Sacramento area.


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