Big Data Suggests Big Potential for Urban Farming

Amy Crawford for CityLab:  Gotham Greens’ boxed lettuces have been popping up on the shelves of high-end grocers in New York and the Upper Midwest since 2009, and with names like “Windy City Crunch,” “Queens Crisp,” and “Blooming Brooklyn Iceberg,” it’s clear the company is selling a story as much as it is selling salad.

Grown in hydroponic greenhouses on the rooftops of buildings in New York and Chicago, the greens are shipped to nearby stores and restaurants within hours of being harvested. That means a fresher product, less spoilage, and lower transportation emissions than a similar rural operation might have—plus, for the customer, the warm feeling of participating in a local food web.

“As a company, we want to connect urban residents to their food, with produce grown a few short miles from where you are,” said Viraj Puri, Gotham Greens’ co-founder and CEO.

Gotham Greens’ appealing narrative and eight-figure annual revenues suggest a healthy future for urban agriculture. But while it makes intuitive sense that growing crops as close as possible to the people who will eat them is more environmentally friendly than shipping them across continents, evidence that urban agriculture is good for the environment has been harder to pin down.  Full Article:

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

The ERT150 - Dorner’s Next Evolution of Edge Roller Technology Conveyors

The ERT150 - Dorner's Next Evolution of Edge Roller Technology Conveyors

The next evolution in Dorner's Edge Roller Technology conveyor platform, the ERT®150, is ideal for small and light-load assembly automation, as well as medical and medical-device assembly application. The ERT platform is the only pallet conveyor of its kind available with an ISO Standard Class 4 rating for cleanroom applications. Earning the ISO Standard 14644-1 Class 4 rating means Dorner's ERT150 will conform and not contribute to the contamination of cleanrooms to those standards. As implied by its name, the ERT150 (Edge Roller Technology) uses rollers to move pallets through the conveyor smoothly with no friction (a byproduct often seen in belt-driven platforms). The conveyor's open design eliminates concerns of small parts or screws dropping into rollers and causing conveyor damage or jamming. The ERT150 is suited to operate in cleanroom environments requiring a pallet handling conveyor. It is capable of zoning for no or low-back pressure accumulation and is ideal for automation assembly applications within industries including medical devices, electronics, consumer goods among others.