The future of food safety is here.

The first of its kind solution that combines blockchain based traceability and AI enabled quality testing, guaranteeing food safety.

TraceNext - SourceTrace and AgNext come together to create Food-Safety and Fair-Trade platform for Agriculture and Food Businesses


Today, amidst lockdowns and growing pandemic, global food value chains stand disrupted across all commodities. Food safety has been a growing global concern that is only set to rise in this covid world. It is in these times that it has become more imperative than ever, to ensure unadulterated and safe food across global food value chains.

As billions worth of food moves through the global food value chains, assessments and traceability of the food remain subjective or non-existent leading to losses in procurement, trade, storage, production and consumption.

Digitization of such value chain towards making food safe, trackable and of desired consumer quality, needs to be accelerated and implemented at much faster pace than ever.

SourceTrace is a globally leading name in traceability and has already implemented solutions across diverse sectors such as fruits and vegetables, organic cotton, vanilla, aquaculture, flavors and fragrances, spices, honey and more. Working across 28 countries since 2013, SourceTrace's DATAGREEN platform helps companies track their produce from global locations across all stages while maintaining complete transparency and assurance of quality.

AgNext solves the problem of quality, bringing the best of the technology world for agribusinesses. Using state of art technologies in computer vision, spectroscopy and IoT, AgNext has created the singular platform QUALIX, through which trade quality and safety parameters for multiple commodities could be assessed in a minute, enabling agribusinesses to leapfrog their procurement and operations processes, optimize costs, provide traceability, sharpen and smoothen blockchains and most importantly produce excellent products of highest quality for consumers and ensure fair-trade practices with farmers.

Helping businesses ensure the quality of food right from the Farmgates to the consumers, AgNext has partnered with key nodal institutions in multiple commodities and has also been working with leading corporates in each of the segments.

By combining their solutions and signing an MoU, AgNext and SourceTrace have created a technology platform, TraceNext, that for the first time in history, can provide complete value chain traceability with an assurance of quality from the Farm Gates to the consumer.
The benefits for such a platform as TraceNext, brings immense value to multiple commodity value chains, ensuring various aspects like
1. Trace food origin and chain of custody
2. Monitor ethical and sustainable practices used in growing the food
3. Complete value chain traceability - from farm to consumer
4. Legal and compliance norms
5. Instant quality testing on trade and safety parameters
6. Instant trade decisions without any delays and dependencies
7. Ensure Blockchain and Fair-Trade practices in commodity supply chains As per FAO, the value of trade in food is US$ 1.6 trillion per year. The estimated cost of food safety incidents for the economy of the United States is around $7 billion per year. Similarly, food fraud and safety scandals have cost over $8 billion USD every year in APAC alone. The health, sustainability and economic impact of such a solution can not be underestimated.

TraceNext fills that gap, providing a seamless solution catered to agriculture and food businesses that they always desired but never had as a single platform, ensuring complete control over quality and guarantee safe food to their consumers.

Venkat Maroju, CEO, SourceTrace said "In the coming years, traceability is going to be the most critical technology to ensure food safety. TraceNext is the only solution that can provide food businesses, regulatory bodies and consumers all the information they need to ensure food safety. It will also change how food businesses and consumers interact and what information is exchanged. We are looking at complete transformation of the food ecosystem."

Taranjeet Bhamra, CEO, AgNext said "Leveraging the best of technologies and principles of agriculture practices, we are joining hands to solve the greatest needs of the times, solving issues for farmers, agribusinesses and consumers alike. TraceNext fills the exact gap that is needed for providing a one-stop seamless solution for food origin and quality for effective trade, procurement, production and consumption of food. The potential to transform value chains is limitless."

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