How A Formerly Struggling AgTech Provider Dominated An Industry Sector, In 3 Steps

David K. Williams for Forbes:  This week I had a conversation with a fellow Utah technology executive, Andrew Limpert. For the past three years, Limpert has led a robotics-focused Ag equipment manufacturing company, FireFly Automatix, which makes cutting-edge automated turf harvesting machines, through a meaningful transformation. He’s beaming with energy as his company’s been named Utah’s fastest growing venturein 2016 and 2017 (MWCN) and CEO of the Year (Utah Business Magazine).

But the company’s success isn’t all it seems on the surface. Even more compelling than the current outcomes are the stories behind FireFly’s route to success that can contribute to others’ success.

In early 2015, Limpert tells me, the company was struggling to stay afloat. At its lowest point, it was at risk of closing or being permanently impaired. The founders—Steve Aposhian and his younger brother Matt—had an innovative product vision, but were getting overwhelmed by the challenges of growing a high-collateral business in the midst of industry change.

Fortunately, they had their eyes on a secret weapon: Steve's longest childhood friend, Limpert, who was finishing an eight-year stint as CFO of another high-growth company, Profire Energy (PFIE).  Full Article:

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Get RFQs on Die Casting, Stamping, and Extrusion With Xometry, Your Source for Custom Parts

Get RFQs on Die Casting, Stamping, and Extrusion With Xometry, Your Source for Custom Parts

Xometry is your source for custom parts. Now, in addition to getting instant quotes on 3D Printing, CNC Machining, Sheet Metal, and Injection Molding, customers can create and send RFQs for die casting, stamping, and extrusion work to our nationwide network of pre-vetted manufacturers with just a 2D drawing. You will receive and be able to review responses from qualified shops within 7 days on an advanced web-based RFQ management platform. To learn more go directly to our site to issue and RFQ today. Stop wasting time managing RFQs through email and by phone, and start issuing RFQs at scale and in the cloud.