Source.ag receives continued investment to empower the world’s growers with AI, bringing total Series A to $27m

With this latest round of investment, the total amount raised in the Series A funding now stands at $27M, enabling Source.ag to continue its mission of providing access to sufficient and healthy fruits and vegetables without causing harm to our planet

AMSTERDAM, June 7, 2023: Source.ag, the leading AI provider for greenhouse growers, today announced the successful completion of its Series A extension financing. The additional funding of $4M was split between SK networks, made through its US investment corporation Hico Capital, and existing investor MIT-affiliated E14 fund, bringing the total investment for this round to $27M.


Earlier this year, Source.ag announced it had closed $23 million in its Series A funding round led by long term existing investors Astanor Ventures, Acre Venture Partners, and several of the Netherlands' leading greenhouse operators.

By partnering with some of the best growers in the world, Source.ag is driving safe, reliable, and climate-resilient food production on a global scale. Greenhouse agriculture is a proven solution to sustainable, local, and climate-resilient food production: it produces up to 15 times higher yields without the need for arable land and uses up to 20 times less water versus traditional farming methods.

Source.ag's advanced AI technology empowers growers worldwide to accelerate their growth and operate their facilities more efficiently, resulting in increased vegetable yields and more sustainable practices. Source.ag focuses on the largest global fresh vegetable segments such as tomatoes and peppers, with the ambition to ultimately help all fruit and vegetable growers.

Source.ag will use the latest funds to accelerate its product development. The company plans to introduce further groundbreaking AI products later this year by supporting greenhouse growers with advice on the optimal way to grow their crops. By utilizing a digital twin of a greenhouse facility, Source Cultivate is able to simulate plant biology and predict expected resource usage and yield for all weeks. This innovative technology is also tailored to specific cultivars, allowing farmers and cultivators to make informed decisions and maximize their crop yields. The new funding will also help Source.ag expand its AI to support even more crop types and farming methods.

An official from SK networks stated: "Source.ag has solidified its position as a prominent player in the Netherlands, a pioneering country in smart farming. As a startup with a scalable SaaS model, it holds immense potential for successful expansion into the global market."

Rien Kamman, CEO and co-founder of Source.ag: "The global demand for greenhouse agriculture is rising, but its growth is being hindered by the shortage of experienced growers and unprecedented economic and climate-based challenges. We are proud to partner with Dutch master growers to create an AI platform that will empower growers globally and optimize their crops' growth in the short and long term. We are excited to complete our Series A financing with a final $4M investment from SK networks made through its US investment corporation Hico Capital and the MIT-affiliated E14 fund, and will continue to use these funds to bring ground breaking products to market for growers globally.''


About Source.ag: Source is accelerating access to fresh fruit and vegetables by empowering the world's growers with AI. Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO), Source.ag has brought together a team of experienced engineers and plant scientists and has partnered with the world's leading growers to build the sector's most advanced artificial intelligence. Their proprietary algorithms simulate plant behavior to define and execute optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source is making greenhouse agriculture accessible, profitable and globally scalable. They're on a mission to provide nutritious food to more people, using fewer resources

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