PLENTY PARTNERS WITH BRISTOL FARMS IN SOCAL EXPANSION
Grocer supports future of farming, offers indoor, vertically grown produce for first time
SOUTH SAN FRANCISCO, Calif., and CARSON, Calif., Sept. 22, 2022 - On the cusp of opening its Compton, California, farm, Plenty Unlimited Inc. is beginning its expansion to Southern California in partnership with Bristol Farms, the leading specialty gourmet grocer. Outside of local markets in the Compton community, Plenty leafy greens will be available in Southern California exclusively at Bristol Farms for the remainder of the year. This marks the first time Bristol Farms has carried indoor, vertically grown produce, furthering the grocer's commitments to innovation and freshness.
Bristol Farms is offering its guests Plenty's pesticide-free leafy greens, including Baby Arugula, Baby Kale, Crispy Lettuce and Mizuna Mix, a unique blend of baby bok choy and Japanese mustard greens. Plenty greens will be available at all Bristol Farms locations throughout Los Angeles County, Orange County and Santa Barbara County, including the new, 34,000-square-foot Bristol Farms Newfound Market in Irvine Spectrum Center. Shoppers can find Plenty greens in the packaged greens area of each store's produce department starting today.
"We are excited to begin our expansion to Southern California and have Bristol Farms introduce Plenty's delicious, pesticide-free produce to its shoppers," said Dana Worth, SVP of Commercial at Plenty. "We can and will stabilize our food system with the help of committed partners like Bristol Farms and discerning consumers who take pride in what they eat."
Plenty is the world's most technologically advanced indoor farm. Its patented and patent-pending platform uses a fraction of the land and water to produce up to 350x more produce per acre than conventional farms. Plenty grows produce with peak-season flavor year-round by using its proprietary technology to create the ideal environment for each individual plant to thrive. Plenty greens available at Bristol Farms will initially come from its South San Francisco farm, but shift to local greens from Compton after its launch.
About Bristol Farms
Since 1982, Bristol Farms has focused on bringing people together around cooking and sharing delicious food. Offerings are curated to encourage discovery of new flavors and new brands, while also providing traditional grocery essentials in a beautiful environment. The focus on customer service is reflected in their highly trained team members, apprenticeship programs, and internal education support for career advancement. For forty years, Bristol Farms has been recognized for providing a shopping experience unlike any other in Southern California.
For more information on Bristol Farms, visit their website, or follow them on Instagram.
Plenty is rewriting the rules of agriculture through its technology platform that can grow fresh produce anywhere in the world, year-round, with peak-season quality and up to 350x more yield per acre than conventional farms. Plenty's proprietary approach preserves the world's natural resources, makes fresh produce available to all communities and creates resilience in our food systems against weather, location, pests and climate. Plenty operates the largest of its kind indoor plant science research facility in Laramie, Wyoming, and is currently building the world's most advanced, vertical, indoor farm in Compton, California, and the world's largest indoor vertical farm campus near Richmond, Virginia. For more information, follow Plenty on Twitter, Instagram, TikTok, Facebook or LinkedIn, or visit www.plenty.ag.