Shell Rotella® Celebrates National Farmer’s Day with Second Annual SuperTractors Competition

Farmers across North America encouraged to participate in virtual competition

Shell Rotella is hosting the second annual SuperTractors virtual tractor beauty contest to celebrate National Farmer's Day. SuperTractors began in 2021 in order to recognize and honor hardworking farmers and allow them to showcase their great looking tractors. SuperTractors has its roots in Shell Rotella SuperRigs®, which recently celebrated 40 years of honoring the best-looking trucks in North America.


Farmers throughout North America will have the opportunity to register their unique farm equipment starting on September 19 for a chance to win $250 dollars and 10,000 MyMilesMatter points as part of the SuperTractors competition. Fans can vote for their favorite tractor beginning October 1 and concluding October 11 once a day at mymilesmatter.com/supertractors/peopleschoice. The contestant who receives the most fan votes, will be contacted directly by an authorized representative and the news will be announced by Farmer Grayce via Shell Rotella social media channels on National Farmer's Day - October 12.

"Hard work is in the DNA of farmers, logging countless hours to produce the crops and food that helps feed people across North America," said Annie Peter, North American Brand Manager, Shell Rotella. "It's important for us to celebrate farmers, and we want to put a spotlight on the pride they have in their work and equipment by hosting SuperTractors in the weeks leading up to National Farmer's Day."

Key Dates:

• Participants can enter the competition during the following time frame:
o Start date: September 19 - 12:00 p.m. CT
o End date: September 30 - 5:00 p.m. CT
• Consumer voting will last for ten days:
o Start date: October 1 - 10:00 a.m. CT
o End Date: October 11 - 5:00 p.m. CT

The winner will be contacted directly by an authorized representative and the news will be announced on National Farmers Day - October 12 - by Farmer Grayce on the Shell Rotella social media channels.

Shell Rotella is committed to supporting the dedication of farmers. Shell Rotella SuperTractors seeks to recognize the importance of hardworking people that help keep North America moving forward. Farmers in North America who wish to participate can submit a picture explaining why their tractor should be selected as the winner at super-tractors.mymilesmatter.com/peopleschoice.

For the full Shell Rotella SuperTractors terms and conditions, visit mymilesmatter.com/supertractors/rules. For more information about Shell Rotella products, visit www.rotella.com. Be sure to follow Shell Rotella on Facebook, Twitter and Instagram for additional updates and photos from the competition. Join the conversation using the hashtag #SuperTractors.

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