Press Release - CULTIVATD - DEDICATED TO BUSINESS DEVELOPMENT

Cultivatd welcomes Adam Abadi as new Business Development Manager who will focus on growing unique sales channels and lead large corporate accounts.

PRESS RELEASE

July 2022
Cornwall, Ontario, Canada.

CULTIVATD - INDOOR FARM BROKERAGE STARTUP - DEDICATED TO BUSINESS DEVELOPMENT
Cultivatd has hired UK based Adam Abadi to focus on unique business opportunities.

— Cultivatd Inc, announces recent hire Adam Abadi as their new Business Development Manager who will focus on growing unique sales channels and lead large corporate accounts.

Adam has worked for several indoor farm startups in varying capacities. From a Grower at Infarm to Growth Manager at Crate to Plate, his in-field experience and passion for people have contributed to his industry success.

As a Production Grower Adam said he "learned key hydroponic horticultural skills, as well as, an understanding of the challenges and opportunities associated with operating a commercial vertical farm." As a Growth Manager Adam relied on his horticultural expertise to help Crate to Plate significantly grow their sales by signing on many new clients including Michelin Star restaurants.

In 2020, Adam also started his own indoor farming venture, Zen Leaf Farm. Focused on growing microgreens for London's culinary market, Adam headed up production, sales and marketing of his own brand, deepening his experience while gaining a new perspective as an entrepreneur in the space.

"Good business development is rooted in the understanding of where the unique challenges of our industry lie and how we can best position ourselves to help solve these challenges" mentioned Adam when we asked for his thoughts on his new role. "I've experienced a lot of these challenges firsthand throughout my career and feel I have a lot of insights to guide new sales for Cultivatd."

In his new role at Cultivatd, Adam will play a key part in identifying new sales opportunities and managing strategic accounts. Cultivatd's managing partner Eric Levesque commented saying, "our company is seeing more interest in complex and large scale projects - we are looking forward to having Adam fully-dedicated to the needs of these enterprise clients."

Cultivatd is delighted to welcome Adam to the team and believe his passion, ideas and humour will be instrumental in the company's continued growth.

ABOUT CULTIVATD
Cultivatd is an AgTech brokerage company, leveraging its years of experience in the indoor farming industry to assess needs and recommend the best solution for a clients' budget, growing type, location, and knowledge.

The company offers Farming-as-a-Service (FaaS), where they deploy farmers to your location, general consulting services through a network of vertical farming experts throughout the world, and capital funding. Cultivatd helps clients get into the vertical farming space by guiding them through the process of selecting the proper technology solution for their needs.
https://cultivatd.com

FOR MEDIA INQUIRIES:
Eric Levesque
Managing Partner
eric.levesque@cultivatd.com
613-360-5195

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