TELUS Agriculture and Rabobank Acquire Conservis

Organizations combine their global prowess to solve agriculture’s data management challenges with joint acquisition of leading farm management system platform, Conservis

Rabobank, the premier global food and agriculture bank, and TELUS Agriculture, global agriculture technology leader, have acquired Conservis, a company that integrates disparate farm technologies into one streamlined interface to manage the business of farming. Together, Rabobank and TELUS Agriculture bring the expertise, experience, and global presence to further develop the Conservis farm management platform, helping solve farmers' data challenges, empower their decision-making, and create sustainable, profitable opportunities with other contributors in the food value chain.


Conservis enables family and institutional farms to organize data from different sources, eliminate error-prone manual entries, create winning business plans, and confidently manage costs, production and marketing throughout the entire year. Combining TELUS Agriculture's portfolio of technologies and track record of innovation with Rabobank's knowledge and relationships across the entire food value chain, Conservis customers will enjoy a solution that aggregates a farm's data into a single resource, providing the tools that a farm needs for supply chain validation, agronomic decisions, financial management, resource and inventory management, and more.

Rabobank and TELUS Agriculture's vision is to deliver an even more robust Conservis platform to drive value for farms across a diverse range of crops and livestock. Since 2018, Rabo AgriFinance - a Rabobank subsidiary that serves agricultural producers in North America - has been a development partner for Conservis. Together, they have been working to enhance the platform's financial reporting capabilities. TELUS Agriculture will help enhance the Conservis platform's functionality while offering farmers the ability to access world leading products and services through TELUS Agriculture's innovative Agricultural Data Exchange (ADX) and Agricultural Services platform (ASX).

Rabobank and TELUS Agriculture remain committed to Conservis' strict data privacy standards. Farmers on the Conservis platform own their data and will continue to control when business partners, including Rabobank and TELUS Agriculture, receive information.

Quotes:

"As we continue to further digitize and idealize the ag lending process of the future, we recognize the value in the industry having a digital tool available for growers to link their agronomic and business data. TELUS Agriculture's deep specialization in digital agriculture makes them an ideal partner for us to facilitate the continued success and growth of agriculture's leaders. With this investment, we look forward to partnering with them and leveraging their team's expertise and technological integration across the food system."

- Berry Marttin, member of the Managing Board of Rabobank

"We believe that improving on-farm profitability and enabling the efficient sharing of farm data with trusted partners are foundational ingredients to ensure the sustainability and security of our food system. Rabobank has an exceptional track record of supporting the financial health of farmers throughout the global agriculture community. Together alongside Rabobank and with the technology available in the Conservis platform, we will be able to make financial management of farms a more efficient process and unlock new opportunities for our customers across the food value chain."

- Francois Gratton, Executive Vice-president, TELUS and Group President, TELUS Health and TELUS Agriculture

"Predicated on trust and transparency, Conservis will continue to center around solving problems that matter for our clients. The partnerships we've forged with companies like Rabo AgriFinance, Climate FieldView™ and John Deere serve one purpose only and that's to empower the producer with one real-time, singular source of truth."

- Pat Christie, President, Conservis

About Rabobank

Rabobank Group is a global financial services leader providing wholesale and retail banking, leasing, and real estate services in more than 38 countries worldwide. Founded over a century ago, Rabobank today is one of the world's largest banks with over $660 billion in assets. In the Americas, Rabobank is a premier bank to the food, agribusiness and beverage industry, providing sector expertise, strategic counsel and tailored financial solutions to clients across the entire food value chain. A leading financial services provider for agricultural producers and agribusinesses in the United States, Rabo AgriFinance is a subsidiary of Rabobank.

About TELUS Agriculture

TELUS Agriculture leverages technology and data to enable a better flow of information across the agriculture and food industry. We deliver better food outcomes for consumers, while enabling cross-industry collaboration, with solutions that drive efficiencies and profit for farmers and ranchers, agri-businesses, and agri-food, consumer goods and retail companies. TELUS Agriculture's growing list of solutions includes farm management software, precision agronomy, traceability, supply chain and trade promotion management. TELUS Agriculture is backed by a team of over 1,200 experts across Canada, the USA, Mexico, Brazil, the United Kingdom, Slovakia, Armenia, Germany, China, and Australia.

For more information please visit telus.com/agriculture, follow us @TELUS_Ag on Twitter and TELUS Agriculture on LinkedIn.

Featured Product

MVTec’s Machine Vision Software in Agriculture Applications

MVTec's Machine Vision Software in Agriculture Applications

This is today's agriculture: Tractors drive autonomously and the cultivation of fields can be carried out precisely and plant-specifically. Drones record the condition of the soil and crops from the air. Robots assist in milking, feeding, and monitoring animals. MVTec's machine vision software helps farmers realize these and other applications and confidently face many of today's modern agriculture challenges.