NATIVE Founders Sarah Sanders and Frank Pica to Discuss Importance of Agricultural Data at AgLanta 2019

3rd Annual AgLanta is the Southeast's largest urban agriculture conference

Sarah Sanders and Frank Pica, the co-founders of farm harvest management technology company NATIVE, will be discussing the importance of agricultural data at AgLanta 2019, the Southeast's largest urban agriculture conference, held April 14-15 in Atlanta. NATIVE provides software tools for farmers in different localities to share their harvest inventory for retail and restaurants to meet the rising demand for local, traceable food.

"Atlanta is the hub of urban architecture for the Southeast, and an important community for NATIVE's mission to simplify the connection between independent famers and wholesale buyers," said Sarah Sanders. "Agricultural data is the currency we use to find growth opportunities for local farms. Better leveraging this data can also lead to zero waste and more sustainable farm operations."

On Monday, April 15 at 4:45 pm, Sanders and Pica will be joined by Joyce Hunter, former Deputy CIO for the U.S. Department of Agriculture and Montique Harris of Grow Computer for a panel titled "Beyond the Hype: How Agricultural Data Can Create a More Resilient and Empowering System."

AgLanta marks Sanders' return to Atlanta as an entrepreneur since launching her tech career at Atlanta-based waste technology company Rubicon Global in 2014. Many of the Rubicon principles of leveraging software tools to mitigate waste were the inspiration for NATIVE's farm harvest software philosophy.

"Data is as important in agriculture as any other industry—perhaps even more so," said Frank Pica. "For example, we all know that data helps farmers monitor crop health and performance. On the flip side, that data then needs to find its way, in real-time, to buyers of those crops so the market can function efficiently and transparently. NATIVE facilitates that data to enable farmers to understand the true market value of their crops."

Now in its third year, AgLanta is the Southeast's largest Urban Agriculture conference, organized by the City of Atlanta Mayor's Office of Resilience, Agritecture Consulting and AgTech X. AgLanta begins April 14 at the Georgia Railroad Freight Depot in downtown Atlanta.

To learn more about NATIVE, please visit

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