Farmobile DataEngine(SM) Launches to Drive the Future of Agriculture

Farmobile LLC, the Independent Farm Data Company(TM), today announced the launch of its Farmobile DataEngineSM platform. Engineered for scalability, speed and efficiency, the platform gives farmers greater connectivity to their farm data for better insights.

Farmobile LLC, the Independent Farm Data Company(TM), today announced the launch of its Farmobile DataEngine(SM) platform. Engineered for scalability, speed and efficiency, the platform gives farmers greater connectivity to their farm data for better insights. Farmobile customers will experience enhanced API connectivity, greater machine and field visibility, improved fleet management capabilities, and more live data interactions.


The new Farmobile DataEngine is uniquely designed for a future of agriculture built on data. As the industry increasingly relies on data to make smarter decisions, the challenge has been in collecting the growing volume of raw data generated by precision farm equipment so it can be used efficiently and effectively to manage farm operations.

"The new platform is a big step up for farmer connectivity. We are powering the highest quality data in the business and enabling more insights for better decision-making on the farm," said Farmobile CEO Jason Tatge. "Our team has worked incredibly hard over the past year to make sure Farmobile's technology is robust, comprehensive and scalable, and we're thrilled to share it with our customers and partners."

The powerful combination of Farmobile DataEngine's back-end data processing platform and front-end mobile and web connectivity makes it even easier for farmers to ingest, standardize, view and share data with trusted advisors and channel partners.

Built for faster high-volume data processing, the Farmobile DataEngine leverages Amazon Web Services (AWS) for on-demand, big data cloud computing. The continuous integration pipeline creates a far improved environment for processing "more complex data attributes on more acres and more machines" and organizing those digital assets into visual, portable Electronic Field Records (EFRs).

The dynamic platform also allows for a robust, more secure API. This enables Farmobile to deliver its standardized data directly to external software and systems.

"We are scaling rapidly in terms of data collection and processing, and the Farmobile DataEngine provides us the ability to accommodate more subscribers with increasingly more diverse and complex data well into the future," said Tatge. "Our mission always has been to facilitate farmers' ownership of their data and to help the industry realize its full potential. Now we're proud to be unveiling the fundamental technology that is going to drive the future of agriculture."

The Farmobile DataEngine's new user interface gives farmers greater connectivity to their agronomic and machine data allowing them to view, access, certify, export and share their records in real-time.

"The system delivers an unlimited number of mobile and web features to make data more viewable and responsive to farmers' needs. We've been listening to customers and responding to their needs. For instance, with this launch we are delivering more fleet management capabilities," said Tatge.

New features include live full-fleet monitoring on a single screen, the ability to customize heat maps by attribute, more playback functionality and expanded reports.

The Farmobile DataEngine technology is the next step in Farmobile's mission to ensure every farmer can capitalize on the full value of the data they create to benefit their farms - and U.S. agriculture in general.

The Farmobile DataEngine platform is available to all existing and new Farmobile customers. Individuals who are interested in learning more about this new technology can learn more or request a demo at http://www.farmobile.com.

About Farmobile
Farmobile LLC, the independent farm data company, builds foundational technology for the future of agriculture. We enable farmers and channel partners to collect, share and monetize data.

Agriculture doesn't use a standard data format; Farmobile does. We specialize in collecting second-by-second agronomic and machine data points across mixed fleets. The Farmobile DataEngine(SM) platform turns raw data into our standardized, visual Electronic Field Records (EFRs) making it easy to gain insights, share with trusted advisors and power decision-making.

Data is among the most valuable commodities a farm produces and farmers should benefit from it. The Farmobile DataStore(SM) is the first digital exchange to connect farmers with data buyers.

Based in Leawood, KS, Farmobile proudly resides in the heart of the Midwest. To learn more about Farmobile, please visit: http://www.farmobile.com.

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