Plenty Acquires Bright Agrotech to Globally Scale Impact of Local Farmers

Industry-leading technology will play cruPlenty, the leading field-scale vertical farming company reshaping agriculture to bring fresh and locally grown produce to people everywhere, announced the acquisition of Bright Agrotech, the leader in vertical farming production system technology. cial role in Plenty farms

SOUTH SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Plenty, the leading field-scale vertical farming company reshaping agriculture to bring fresh and locally grown produce to people everywhere, announced the acquisition of Bright Agrotech, the leader in vertical farming production system technology. Bright's technology and industry leadership combined with Plenty's own technology will help Plenty realize its plans to build field-scale indoor farms around the world, bringing the highest quality produce and healthy diets to everyone's budget.


"Plenty grows food for people, not trucks. By making us all one team and formalizing our deep and close relationship, with a shared passion for bringing people healthy food through local farming, we're positioned in a way no one else is today to meet the firehose of global demand for local, fresh, healthy food that fits in everyone's budget," said Matt Barnard, CEO and co-founder of Plenty. "Everyone wins — the small farmer, people everywhere and Plenty — as we all move forward delivering local food that's better for people and better for the planet."

Bright has partnered with small farmers for over seven years to start and grow indoor farms, providing high-tech growing systems and controls, workflow design, education and software. Bright will continue its work, expanding its base of hundreds of farmers around the world.

"We're excited to join Plenty on their mission to bring the same exceptional quality local produce to families and communities around the world," said Nate Storey, founder of Bright Agrotech. "The need for local produce and healthy food that fits in everyone's budget is not one that small farmers alone can satisfy, and I'm glad that with Plenty, we can all work toward bringing people everywhere the freshest, pesticide-free food."

About Plenty

Plenty is a new kind of farm for a new kind of world. We're on a mission to bring local produce to people and communities everywhere by growing the freshest, best-tasting fruits and vegetables, while using 1% of the water, less than 1% of the land, and none of the pesticides, synthetic fertilizers, or GMOs of conventional agriculture. Our field-scale indoor vertical farms combine the best in American agriculture and crop science with machine learning, IoT, big data, sophisticated environmental controls and the exceptional flavor and nutritional profiles of heirloom seed stock, enabling us to grow the food nature intended — while minimizing our environmental footprint. Based in San Francisco, Plenty has received funding from leading investors including Eric Schmidt's Innovation Endeavors, Bezos Expeditions, DCM, Data Collective, Finistere and WTI and is currently building out and scaling its operations to serve people around the world.

Featured Product

Kipp & Zonen - Smart SMP Pyranometers

Kipp & Zonen - Smart SMP Pyranometers

Equipped with an extremely low power, smart interface the Smart SMP pyranometers offer industry standard digital and amplified analog outputs within the well-known CMP series housings. The output range is programmed so that all SMP pyranometers have identical sensitivities, allowing easy installation and exchange for recalibration. Serial communication allows access to measurement data, instrument status, operating parameters and calibration history. Building on the proven CMP Series design and technology that is used around the world, the new SMP pyranometers add digital signal processing and interfaces optimised for industrial data acquisition and control systems.