Virtual contest celebrates National Farmer’s Day by honoring standout tractors across North America

HOUSTON (AgPR) Sept. 16, 2025 - Farmers put in long hours and endless dedication to feed and support their communities, and Shell Rotella is proud to spotlight these farmers with the fifth annual SuperTractors competition. Coinciding with National Farmer's Day, the virtual event invites farmers across North America to share photos of their most impressive tractors for a chance to win prizes and recognition.

Inspired by the long-running Shell Rotella SuperRigs® truck beauty contest, SuperTractors has become an exhilarating way to showcase the pride farmers take in their equipment and work. From September 15-25, farmers across North America can enter their unique farm equipment in the SuperTractors competition for a chance to win $250, 10,000 MyMilesMatter points, and a custom Shell Rotella-branded Carhartt jacket. To participate, farmers can submit a photo along with a brief explanation of why their tractor deserves to win at super-tractors.mymilesmatter.com/peopleschoice.

"Farmers represent resilience and tradition, and their tractors often tell the story of that legacy," said Julie Wright, North American Brand Manager at Shell Rotella. "With SuperTractors, we're proud to honor the vital role farmers play in our communities while celebrating the pride they take in the equipment that keeps their farms flourishing."

MyMilesMatter members can cast their votes for their favorite tractor once a day from September 26 through October 8 at mymilesmatter.com/supertractors/peopleschoice (US) or mymilesmatter.ca/supertractors/peopleschoice (Canada). The contestant with the most fan votes will be contacted by an authorized representative. In celebration of National Farmer's Day, Farmer Grayce will announce the winner on Shell Rotella's social media channels on October 11, 2025, the day before the holiday.


Key Dates
• Registration: September 15 - 12:00 PM CT through September 25 - 5:00 PM CT
• Voting: September 26 - 10:00 AM CT through October 8 - 8:00 AM CT
• Winner Announcement: October 11, 2025

Shell Rotella remains committed to supporting the agricultural community and recognizing the hardworking individuals who help keep North American farms moving forward.

Contest is valid in the 50 US, DC, and Canada. Void in Quebec and where prohibited or otherwise restricted by law. Terms apply. For full Official Rules and more details, visit mymilesmatter.com/supertractors/rules (US) or mymilesmatter.ca/supertractors/rules (Canada).

For more information about Shell Rotella products, visit www.rotella.com. Be sure to follow Shell Rotella on Facebook, X, and Instagram for updates and photos from the competition. Join the conversation using the hashtag #SuperTractors.