How Will Ag Technology Revolutionize Global Food Production? Find out at the second annual PrecisionAg® Vision Conference

Final Agenda delivers high-impact keynotes, track for specialty crops, Arizona field tour

Willoughby, OH, U.S. - September 12, 2017 - Meister Media Worldwide announces a robust final agenda for its second annual PrecisionAg® Vision Conference, complete with an expanded track and timely, pre-conference field tours this coming October 10-12 in Phoenix, AZ, U.S.

"This is the second year for this highly informative, senior-level conference," said Paul Schrimpf, Executive Editor, PrecisionAg®. "Responding to feedback from last years attendees, we broadened our agenda in three ways: Direct perspective from farmers sharing real-world case studies and experiences; an expanded dual track to add more content from the specialty crop markets; and a lineup of heavy-hitting presenters that will address the needs of suppliers and service providers."

The addition of the specialty-crops track is a key distinction this year from the inaugural Vision Conference in 2016. "Precision technologies are coming on strong in horticulture crops," said Richard Jones, Executive Editor of Meister Medias U.S. Horticulture Group. "Were excited to have industry leaders discuss robotics, sensors, and real-world needs that growers have for new technology."

The robust agenda includes presentations from:
• Aidan Connolly, CIO & VP, Corporate Accounts, Alltech
• Matthew Brown, Director of Business Data, International Farming Corporation
• Ranveer Chandra, Principal Researcher, Sr. Director, Microsoft Corporation

• Whats Now and Whats Next for The Big Three Equipment Manufacturers, featuring:
 Eric Hansotia, SVP, Global Crop Cycle and Fuse Connected Services, AGCO
 David Larson, VP, Global Precision Solutions & Telematics - Technology Systems and Services, CASE IH
 John Stone, SVP, Intelligent Solutions Group, Deere and Company

• Jorge Heraud, CEO of Blue River Technology, which recently was acquired for $305 million by John Deere, will share additional insight on the deal and where machine learning and robotics in agriculture is headed

• Bill Schmarzo, CTO Global Services, Dell EMC, who returns for another blockbuster presentation on "big data"

• Danny Royer, Vice President of Technology, Bowles Farming Company, Inc.
• What Growers Want panel, featuring:
 Alan Boyce, Executive Chairman, Materra Farming
 Josh Ruiz, Vice President of Ag Operations, Church Brothers Farms
 Bob Pitzer, CTO/Engineering Manager, Harvest CROO Robotics

Also new this year, pre-conference tours include a trip to the University of Arizona to see the worlds largest sensory robot, the "Field Scanalyzer," at the Maricopa Agricultural Center, a Research and Extension facility of the Universitys College of Agriculture and Life Sciences. The robots unique sensing system moves along rails, scanning sorghum crops 24/7 in an area the size of a football field. The
systems advanced sensor pack measures the growth and development of a collection of diverse
germplasm sorghum with unprecedented resolution, speed and accuracy, while the imaging systems scan the field and generate large data volumes used to develop predictive models for plant growth and development.

Stop two along the tour -- Ak-Chin Farms Enterprise -- will take attendees inside this Southern Arizona operation and show how this enterprise has incorporated a wide range of technology solutions and equipment to reap the benefits of using precision agriculture. Cotton, barley, potatoes, alfalfa, and corn are among the crops grown on 16,000 acres.

For more conference information, visit the event website at to see the full agenda and register.

About Meister Media Worldwide -- Empowering Global Agriculture
Meister Media Worldwide, founded in 1932 with headquarters in Willoughby, Ohio, USA, produces integrated business solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to communities including fruits, nuts, and citrus; vegetables; cotton; ornamental horticulture; horticulture in Mexico; precision agriculture; custom application of crop inputs; and the manufacturing, formulation, and distribution of crop protection and plant health products in the U.S. and globally. Meister Medias stable now includes 12 major brands whose portfolios include print publications, digital products, conferences and tradeshows, and Connect hosted-buyer events. In addition, Meister Direct produces custom print and digital products, and strategic business development services from concept planning through development and delivery. Contact us at

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