Deals are made at FIRA USA

Plan now to attend Oct. 22-24 at the Yolo County Fairgrounds in Woodland, Calif.

WOODLAND | SACRAMENTO, Calif. (AgPR) June 21, 2024 - FIRA USA,, the premier event for ag robotics and automation being held Oct. 22-24 at the Yolo County Fairgrounds in Woodland, Calif. announces more than 90 confirmed exhibitors and partners are planning to participate.

Additional booths and demo slots to showcase innovative solutions for farming, get media exposure and boost business opportunities may still be available until July 30th, but those interested are encouraged to act quickly.
"I can tell you from experience, in being involved in these companies, that deals are made at FIRA", said Ben Palone - Sr. Director of Automation & Commercialization of Western Growers, at FIRA Press Conference on May 14th.
Indeed, 83% partners have made qualified contacts in 2023, while +80% said FIRA USA gave the possibility to reinforce visibility in the sector at an international scale.
Monet Carlson, Chief of Staff of Verdant Robotics, Inc says, "Our participation in the 2023 FIRA USA edition was incredibly fruitful. We had the opportunity to make numerous meaningful connections with industry leaders, potential clients, and fellow innovators in the agtech sector. The event provided a fantastic platform for visibility, and we were thrilled to meet individuals who are excited about integrating our Sharpshooter into their farming operations."
With more than 35 autonomous solutions for agriculture on demos, static display and pitches, FIRA USA is the premier event to see so many robots in action.
Working in close collaboration with commodity boards (Almond Board, Washington Tree Fruit Research Center, Cal Leafy Greens,…), the next edition of FIRA USA will showcase concrete and performant technologies that respond to the needs of the different specialty crops industry (vegetables, nuts, fruits, berries, vineyards …).
Focus on autonomous solutions for weeding, irrigation, nutrient management, yield management …this new edition will provide growers experiences with dedicated content, qualified solutions in exhibition and live demos.
130+ exhibitors and partners such as John Deere, Naïo Technologies, GUSS Automation, Continental Ag, Monterey Bay DART, Ecorobotix, Robotics Plus, Bosch Engineering, Greater Sacramento Economic Council, Meister Media Worldwide…
From robot manufacturers to OEMs, M&As and media, FIRA USA is the place to find good connections for more business.
With dozens of investors last year, start-ups presented and met the right contact for their ag robotics projects. TRIC Robotics talks about its winning FIRA experience and Niqo Robotics' fundraising thanks to FIRA USA connections.
The judges of FIRA USA 2024 Start-Up Pitch gather the elite of the industry, VCs and M&As will take part in the Invest'Day to meet the new nuggets of the industry:

You are a start-up, and you want to present your solution to FIRA's investors? Apply now for the Call for Pitches - Until June 30th, 2024.
View more information and/or registration at:
Since 2016, the French non-profit association GOFAR has organized FIRA (International Forum for Agricultural Robotics) events:
• World FIRA (France), the Global event for agricultural robotics and automation
• FIRA USA (California, since 2022), the North America event for autonomous and robotic farming solutions
FIRA USA is co organized by GOFAR (Global Organization for Agricultural Robotics), the University of California Agriculture and Natural Resources (UCANR), The VINE and Western Growers Association. For more info visit:

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